Branding and Loyalty Solutions

2 brandingA great brand can be engineered and must be managed for it to allow an organization a strong presence, articulate a compelling value proposition that elicits the target behaviors, commands higher prices, and offers lasting emotional connections with the customer. At EurekaFacts we will conduct the research that supports your efforts to develop, implement, manage, and optimize your brand. Our inter-disciplinary teams have rich expertise in the sciences and arts necessary to offer superior value.

EurekaFacts will recommend the right research methods, carry out rigorous, high quality research, and deliver insightful and powerful recommendations. Our efforts differentiate from others in that we bring the right team combinations together in order to examine your branding efforts and discern how to make them more successful. With experts in cognitive and behavioral psychology, econometrics, statistical analysis, research methods, and marketing sciences, we stand ready.

Typical studies include:

  • Brand development or re-branding
  • Analysis of brand attributes
  • Awareness and perceptions
  • Competitive arena
  • Perceptual mapping
  • Value proposition
  • Positioning studies
  • Analysis of brand strategy